Product Management

Tech’s 2017 Slide of the Year

Everyone is using the same slide to illustrate the positioning challenge faced by all teams, not just those selling marketing technology.

“I started the slide as a labor of love, I wanted to make the point that marketing teams needed technical expertise to make sense of all these great solutions. But these days I see the slide in all kinds of presentations—marketing technology pitches, of course, but also VCs using it to talk about barriers to entry and the difficulty of differentiating yourself, as you’ve pointed out.” Brinker