Everyone is using the same slide to illustrate the positioning challenge faced by all teams, not just those selling marketing technology.
“I started the slide as a labor of love, I wanted to make the point that marketing teams needed technical expertise to make sense of all these great solutions. But these days I see the slide in all kinds of presentations—marketing technology pitches, of course, but also VCs using it to talk about barriers to entry and the difficulty of differentiating yourself, as you’ve pointed out.” Brinker
One question we get over and over “are you scared of X company because they just launched Y”.— Dave Gerhardt (@davegerhardt) November 8, 2017
Our answer? Nope.
We worry about 2 things:
1. Our customers.
2. Building our brand.
Because this is what our competition looks like: pic.twitter.com/zG9xFYZj3F