Best books on marketing

Predictably Irrational: The Hidden Forces that Shape Our Decisions

All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

This my list, what is yours.


This is the fourth time I have opened this thread to share my take (on best marketing books) and I have realised that I have read NONE of great marketing books !!! :innocent:

All my fav books are either on sales or general entrepreneurshit stuff.

I seriously need to reconsider my life :slight_smile:

Here’s a book you should definitely try - Unthink - Chris Paley

Not a Marketing book but it tells a lot about Human behaviour without going deep into psychology.

Think like your customer

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Will check that out and I always believe marketing is 90% psychology.

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I will gift you some books. Do you read paper books?

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yes saar. I prefer paper books than kindle.

Please courier them to me.

I am looking for Marketing reporting excel templates for B2B Marketing. What are the key metrics top companies track on regular basis in the current age?
Hubspot has some great templates, but they do not complete for many other aspects.
For lead scoring, got few good templates from Marketo.

A little late but i have liked reading Blue Ocean Strategy. Differentiates between Blue Ocean (new products with newer ideas with a twist) vs Red Ocean (Cut throat competition)

A very gripping and interesting read is When Coffee and Kale compete - This book gave me a framework on evaluating product and strategy ideas. Alan Klement is an excellent writer.

I have also read All marketers tell stories but somehow didn’t strike the chord with it as much as I thought I would.


Do you guys recommend any books for growth hacking?

Don’t recommend any specific book but happy to discuss your specific scenario.

Please message me your address. Always happy to gift books.

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Oh. Thanks for that. I am just looking for personal development. I want to learn new techniques to penetrate markets may be some new perspectives on numbers and how to run statistics. Just for development.

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Hi all i just joined the forum, thanks for providing me the oppurtunity to express my views.
I would recommend a book named You Can Negotiate Anything, maybe it is not a so called marketing book but it makes us aware about the art of negotiation and convincing which is very important in marketing. thanks