Churn is often overlooked as an issue for startups because they are focused on growth rather than retention. Brian Balfour, a former Growth Lead at HubSpot, even repeatedly suggested that companies should prioritize retention over growth.
Improvements in a user’s first 5 mins can drive 50% increase in lifetime value.
You must give the user a reason to come back, show them how successful they can be with your product and continue to provide increasing value to prevent churn.[Read]