In product management, the primary job is to be expert on market problems. That means one must spend time with customers and non-customers so to be in a position to notice problems. Here’s an article about how to be expert on Market Problems.
Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it …