Growth Hacking

Andrew Chen on finding the “fresh powder” in growth

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What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen.

Listen to this podcast on growth and why one needs to keep finding new channels.

“The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time, thanks to a crowding effect that exhausts potential users. Those working in growth and retention must continually seek “fresh powder.”

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