Advanced Digital Marketing Course

The marketing landscape is constantly changing, with emerging technologies and continuously changing consumer behaviour its not easy for marketers to keep up with the latest trends and stay ahead of the curve. While many new channels in marketing have come up in last couple of years but the channel that has become mainstream and almost like a lifeline for any segment and any budget is digital.

Digital Marketing, so far has been limited to running Facebook and Google campaign and ‘praying’ for the magic.

The low hanging fruits are taken (rather eaten) and it is time to move to the next level of Digital Marketing by understanding the customers much better and building growth in the product itself, in a much more organized manner.

For Practitioners

The ProductGeeks’ Advanced Digital Marketing course is aimed at marketers who want to move to the next level and need to decode the different formats of marketing, various tools they could be using and different areas of customer engagement (across the entire cycle).

 By Practitioners

The 8 weeks course encompasses 40 hours of learning and is led by Bal Krishna Birla (Earlier cofounded AskLaila, Zopnow) and Kanupriya Sindhu (ex-Marketing head at Canvera and teaches digital marketing at several colleges).


Course Description

With industry proven strategies, real brands insights, 100+ sessions and 15+ hours of live exercises, its a course that will teach you the exact techniques and strategies you need to grow your business exponentially and build your brand digitally. You will get to learn:

  • The Marketing Philosophy
  • Overall Digital Spectrum
  • The Digital Consumer
  • Digital Marketing for B2B
  • Digital Marketing for B2C
  • The e-commerce play
  • Important Tools
  • Insights & Analytics

The 8 weeks course encompasses 40 hours of learning and is led by Bal Krishna Birla (Earlier cofounded AskLaila, Zopnow) and Kanupriya Sindhu (ex-Marketing head at Canvera and teaches digital marketing at several colleges).

About Kanupriya Sindhu
Ex VP – Product Marketing, Canvera

A seasoned marketing professional with more than 15 years of rich hands-on experience in various facets of marketing.
She has spearheaded the creation of multiple brands and digital properties from scratch in startups like Canvera and Seventymm, as well as managed the brand portfolio of large conglomerates like Godrej and Infosys.
She is passionate about Digital Marketing and a visiting faculty at various business schools for Marketing and Digital Marketing.

About B K Birla
Parallel Entrpreneur – AskLaila, Zimplify, Bhoole Bisre Geet, TheSongpedia, Check4Spam

Birla did Computer Science from IIT Kanpur and has over 23 years of experience in software field being part of Infosys and Amazon and also running lot of startups in diverse fields like technology, food and music after that.

He is also a mentor to a large number of companies where he shares his knowledge about digital marketing and SEO.

He was responsible for making contextual advertising product for Amazon so he has an insider view of how ad systems work. He is a regular speaker on Digital Marketing and SEO in various industry forums.

Like with any ProductGeeks courses, we will bring to you interviews of different industry experts – across the B2B and B2C sector. Expect a lot of practical learning and real life case studies.


Course Fee & Next Steps

The course is priced at Rs. 50,000 35,000 (+tax) for the first batch. If you

– Have queries around the course, please share your details in the contact form; And the team will call you.

– Are ready to go ahead with the course, make the payment (Instamojo link) and we will connect post that.

Pay Now

Who is this course ideally for?

Ideally, you should have:

  1. Ran marketing campaigns for minimum 2 years.
  2. Experimented with different medium (FB/Google).
  3. You could be either from B2B or B2C – the course covers both.

What Will I Learn? Expected Outcome?

With industry proven strategies, real brands insights, 100+ sessions and 15+ hours of live exercises, its a course that will teach you the exact techniques and strategies you need to grow your business exponentially and build your brand digitally. You will get to learn:

  • The Marketing Philosophy
  • Overall Digital Spectrum
  • The Digital Consumer
  • Digital Marketing for B2B
  • Digital Marketing for B2C
  • The e-commerce play
  • Important Tools
  • Insights & Analytics

and more. Each of these topics will have multiple subtopics covering the overall gamut of digital marketing for both B2B & B2C businesses.


Summary & FAQs

  • Course Starts July 1st week.
  • The course will happen every Saturday, 10 AM – 1 PM.
  • An online course – but NOT self-learning.
  • Course unlocks every Saturday morning and you can only watch it between 10 AM – 1 PM.
  • Of course, you can go through the session afterwards at your leisure.
  • Exercise driven: The weekly session ends with an exercise which is compulsory for you to work on. The next module unlocks “only” when your assignment has been reviewed by instructors.
  • If you miss the session due to unforeseen circumstance (for e.g. traveling), do not worry. You can view the session later.
  • We will use an internal tool for collaboration / chat and mingle with each other – so expect a lot of learning and idea exchange during (and even after) the course.
  • You will have access to the course for a year.
  • You will always get discounted tickets for our conferences and meetups – ensuring you stay ahead by networking and learning from the best in the industry .

To summarize: At ProductGeeks, we ensure that your association with us do not end with a course. We unlock many opportunities for you – right from career upgrade to networking with other product geeks.


FAQs

What if I miss a class

Don’t worry. You will never lose any session. You can either:

  • View the session later.
  • or attend the missed session, in any other live batch

Always know that our success is based on your success. We ensure that.

What about Job Placement

We are currently working with many companies to help them fulfil their roles in product and marketing space. We will help you find the right fit.

PS: This isn’t applicable to participants sponsored by companies.

EMI Option?
Not now. We plan to launch EMI after August.
Certification

You will receive the certification post completion of the course. The NextBigWhat / ProductGeeks certification is recognized by several product and tech companies. We will ensure we unlock new opportunities for you.

I have a question

Please fill the form below and we will call you right away!


Contact us / Get the Brochure